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    The Joi Design blog is about what SME's can do today, everyday, to win and retain quality clients via strong branding strategies, social media and internet marketing.

    Joi Murugavell founder of Joi Design, is a designer by trade. She's passionate about 'cutting the crap' and helping her clients make money from good, solid Brands.

    Simon Young is a cofounder of iJump, a social media consultancy that helps organisations conduct real, human conversations with their communities through Facebook, Twitter, YouTube and other forms of social media.

    James Mawhinney is the Business Development Manager at PositionMEonline, providing high quality internet marketing strategies to a range of clients including Merrill Lynch, Downer EDI, Hawaiian Group, Citect PLC, and Quest Serviced Apartments.

    Monday, May 26, 2008 by Joi Murugavell

    The web borrowers-you smart thing you!

    The Borrowers is a novel by Mary Norton about tiny people who "borrow" things from normal humans (called human beans) and keep their existence unknown. If you imagine the web today we’re all borrowers, collage makers and information gatherers. With the immense amount of knowledge on the web, you don’t need to be a writer or a ‘phenomenal thinker’. No matter what you’re working on, there exists a definition on wikipedia, a video on you tube or a twitter on tweet scan.

    We launched our new website today, version4 which will be all about ‘borrowing’ – essentially what the web culture is today. Along with our new website, we’ve launched a wallpaper time capsule, where we will archive all wallpaper designs used on our website. Featuring popular culture, festivals, trends, quirks and all things exciting that acts as a furnace to power the new web.

    Feel free to download our wallpaper designs for non commercial use. We thought it appropriate to feature Marcel Duchamp in our first wallpaper design. See who Marcel Duchamp is on Wiki. He championed a form of art called ready-mades – taking every day objects and turning it into art, essentially borrowing from his surroundings to re-create, re-cycle, re-connect – 3 essential ingredients to grab your website by the ears and make it work for you.

    Image from